Is indecision killing your brand?
More is lost from indecision than bad decisions… In branding, like in life, this is true most of the time. Why? Because in order to create a business that stands out, you have to be willing to take a stand and have a point of view. ☝️ In a world that constantly throws messages out […]
Branding IS sales
We’re always looking for ways to learn, grow and become better at what we do. Last week, we attended a sales training program that led to a ton of valuable insights. Of course, our branding brains couldn’t help but turn the things we learned into brand strategies and ways to tell better stories. Because, in […]
Are you an over-communicator?
We can all agree that being communicative in your business is important. Keeping your clients and customers updated during your process makes them feel important. It lets them know they’re top of mind and that you’re trying to serve them in the best way possible. But what happens when that well-intentioned communication goes wrong? 🤔 […]
Build your world and own it! What world are you living in?
Brand building is world building. When you create a brand, you’re actually building a world with its own set of rules, methods and ideologies. For example: When you go to Disneyland, you expect certain things… You expect the characters to never take their heads off because it would ruin the fantasy. You expect the set […]
Finding the balance
Do you ever struggle with finding the right balance between bending to client requests, versus standing your ground on the creative and strategy you’re proposing? As design and branding experts, we know and understand good…wait, no – great brand design. But, as a business, we understand the importance of giving clients what they want. Our […]
5 Key Takeaways From NFT | LA
As we are planning out our next NFT conference visits, we’re looking back on some of the awesome events we’ve already attended this year. NFT LA was one of them. Thanks to the guys at Edge of NFT podcast for putting it on and getting so many great people and ideas together. There were booths, […]
Typography in the Wild – Psychedelic Edition
Welcome to another edition of Typography in the Wild! Today we’re looking at some cartoon/comix inspired brands we found on a walk around LA. From Venice, to Santa Monica to Downtown LA… Stores are full of cool brands – some local, some not… but what brings these brands together is a fun, psychedelic, illustrative design […]
NFTs and Branding
The thing about NFTs is this… It’s a fast moving market that’s brand new, with plenty of entrepreneurs successfully creating quick money. But creative projects that last, often take quite a bit of time to develop and grow. Moving fast is a huge asset. But how do you move fast and build a lasting brand? […]
When is the right time to brand
Isn’t it time?? It’s about damn time! What time is the right time to brand? Very few people ask this outright, but because we speak with so many people who are considering branding, we see some patterns. Some companies know they need to do it, but when it comes to pulling the trigger they can’t. […]
Get serious about your business
Are you being serious right now? 🤔 The other day we met with a business owner whose website, frankly, was a disaster. It was built using a bad wordpress template, with no cohesive color scheme, and giant paragraphs stretching from edge to edge of our browser window. It was too much information, no visual identity […]
