Be Specific. Impact Lies in Concrete Language.
The theme for this week is concrete language – language that creates a very clear vision in your audience’s mind. Businesses – especially service businesses – tend to use vague language when describing their business often because they want to make sure they cover all potential customers and markets. The truth is (and this is […]
10x Creativity by Not Judging Your Own Ideas
Creativity can only exist in a judgement free environment. As soon as judgement takes hold, particularly from our own mind, creativity is stifled. Yesterday I was driving down a random street in LA and noticed the trees growing from little dirt patches dotting the sidewalk. I thought to myself that a tree is the ultimate […]
Forget Content. Context Is How to Get People to Remember You
The human mind is a context machine; we think in context. Context is what allows our minds to make meaningful connections that persist. If you look at memory champions, the way they remember long strings of numbers is by placing them into a context. That’s because our brain was originally designed to map out the […]
Why I Spent Three Days Alone in the Wilderness
Last week I did my first solo trip into the wilderness for three days and in the process moved closer to a life dream. First let me begin by saying, that this was not only the first time I’ve gone into the wilderness alone, it was the first time I’d gone backpacking EVER! But a […]
The Power of Storytelling Beyond Sales
Every business or enterprise has a story and when told well, it’s one of the most impactful ways to communicate your message. In business, we tell a story in our bio page on our site. We tell a story when we do case studies. We tell a story on our blog or when we’re across […]
Just to Clarify, Branding is NOT Just Your Logo
I’ve had several conversations this week that have led to this post… It seems several people I’ve spoken to recently mistakenly equate branding with visual identity. The two are not interchangeable. Branding is the entirety of your customer experience. Any contact you have with a client that is repeatable or consistent is a part of that […]
