FOSO – A Worse Pandemic is Here
You’ve heard of FOMO, but are you suffering from FOSO?? It’s here everyone, the next wave of the latest pandemic we call FOSO – Fear Of Standing Out. It’s FOMO’s big brother and whether or not you know it, FOSO and it’s hurting you! Almost everyone who’s ever started any kind of business has suffered […]
Who, What, How and Why
In order for a product to be considered great, it must create value for the consumer and have intriguing features. In order for a brand to be great, it has to be built on an impactful mission and purpose. The product is the what and the how. The brand is the who and the why. […]
Branding in Three’s
Today we’re thinking about the number 3 and how we consistently use it to create the foundation for great branding. What’s so good about 3? In geometry three points make a plane – meaning that you can’t have anything as a foundation unless it has 3 strong points beneath it (think of a bike vs […]
