Get serious about your business

Are you being serious right now? 🤔 The other day we met with a business owner whose website, frankly, was a disaster. It was built using a bad wordpress template, with no cohesive color scheme, and giant paragraphs stretching from edge to edge of our browser window. It was too much information, no visual identity […]

Make Marketing Fun Again

This one thing will make Marketing fun again. Marketing doesn’t have to be a chore.  Here at SuperBrand we used to have a hard time getting a consistent newsletter. It always felt like a supplemental activity that took us away from our real work. We all knew marketing and connecting with our audience was important, […]

5 Cultural Trends You ABSOLUTELY Can’t Ignore in 2022

As branding strategists we absolutely MUST pay attention to what’s going on in the world so that we know how to help our clients stand out.  That means lots of research, reading and time spent on Google news feeds.  This week the team got together to discuss the latest trends and here’s what we believe […]

Typography in the Wild – NYC Edition

Some cities hide the good stuff for those in the know (LA, I’m talking to you!). But NY lays itself bare in front of anyone who takes the time to look. ? One of the things I love looking at in NY is the graphics. From posters, to shop signs, stickers, museum exhibitions – graphics and […]

T-Shirt Worthy! Brands We Love

Some people take wearing a branded product lightly – they’ll put on any brand and not think twice about it. As designers, artists and conscious consumers who have opinions on branding and companies and their effect on the world, we can’t just wear any old brand on our clothes…  We wear brands we actually have […]

Why Yellow Is By Far the Best Color For Your Logo

Yellow is an amazing color. First it’s the color of the sun – a color we associate with energy, daytime, vibrancy, heat. Van Gogh used yellow often because it helped his paintings vibrate off the canvas… So you see, yellow is by far the best color for your logo. But then there’s red… Red is […]

Practice Creativity with These Book Recommendations

A friend asked me yesterday for some resources on creativity. He was looking to strengthen his own skills at creative problem solving at work. Surprisingly I didn’t really have the best resources for him. I’ve recently read a few books that skirted the topic, but none that took creativity head on. The truth is, creativity […]

10x Creativity by Not Judging Your Own Ideas

Creativity can only exist in a judgement free environment. As soon as judgement takes hold, particularly from our own mind, creativity is stifled. Yesterday I was driving down a random street in LA and noticed the trees growing from little dirt patches dotting the sidewalk. I thought to myself that a tree is the ultimate […]

The Power of Storytelling Beyond Sales

Every business or enterprise has a story and when told well, it’s one of the most impactful ways to communicate your message. In business, we tell a story in our bio page on our site. We tell a story when we do case studies. We tell a story on our blog or when we’re across […]