Our Client Disappeared! Now What?
The client disappeared in the middle of a brand project. No email, no communication, just <poof> We had gone through their messaging work and had just begun the site design. They had a few things to review and then we were going to do another pass and finish their site. Then, nothing. Crickets. Several months […]
Marketing is Bullsh*t
Marketing is bullsh*t. Here’s the truth – If you had a business that truly stood out and did things different you wouldn’t need marketing. If you created a unique experience that also generated amazing value for your people they would market the business for you. The other day I went to a monthly event that […]
Turning adversity into opportunity
Over the years of building SuperBrand, we’re often faced with new challenges that shape the way our business operates. We want to share something that happened just last week, that turned out to be a great learning experience for us. We hope in sharing, there’s something here for you to take away as well. It’s […]
This ONE thing is what it’s all about
The word ‘brand’ is in our name. But branding is not what it’s all about for us. 😉 Our work is about one thing and one thing only… Our work is about success. But what does success actually mean? To us…✔️Success means achieving personal and business goals.✔️Success means making work meaningful.✔️Success means creating a life […]
They’re paying for your expertise and leadership!
So, you’ve started working with a client… Everything starts out great… they love your past work, and they’re certain you’re the right partner for the job. But as things go on, the relationship changes. After the initial excitement of working together, “little” problems appear… changes in scope, input from unexpected parties, endless rounds of revisions… […]
Finding the balance
Do you ever struggle with finding the right balance between bending to client requests, versus standing your ground on the creative and strategy you’re proposing? As design and branding experts, we know and understand good…wait, no – great brand design. But, as a business, we understand the importance of giving clients what they want. Our […]
Is it worth it to create a Brand Experience?
No matter how hard I try to help people understand, it feels like an uphill battle sometimes. Sure, it’s a battle I’m willing to fight, but it’s amazing how hard it is to help people understand this one little thing… Branding today is more than just a logo or graphics. Branding is an EXPERIENCE. Branding is […]
