Marketing is Bullsh*t

Marketing is bullsh*t.  Here’s the truth – If you had a business that truly stood out and did things different you wouldn’t need marketing.  If you created a unique experience that also generated amazing value for your people they would market the business for you.  The other day I went to a monthly event that […]

This ONE thing is what it’s all about

The word ‘brand’ is in our name. But branding is not what it’s all about for us. 😉 Our work is about one thing and one thing only… Our work is about success. But what does success actually mean? To us…✔️Success means achieving personal and business goals.✔️Success means making work meaningful.✔️Success means creating a life […]

Branding IS sales

We’re always looking for ways to learn, grow and become better at what we do. Last week, we attended a sales training program that led to a ton of valuable insights. Of course, our branding brains couldn’t help but turn the things we learned into brand strategies and ways to tell better stories. Because, in […]

Are you an over-communicator?

We can all agree that being communicative in your business is important. Keeping your clients and customers updated during your process makes them feel important. It lets them know they’re top of mind and that you’re trying to serve them in the best way possible. But what happens when that well-intentioned communication goes wrong? 🤔 […]

Build your world and own it! What world are you living in?

Brand building is world building. When you create a brand, you’re actually building a world with its own set of rules, methods and ideologies. For example: When you go to Disneyland, you expect certain things… You expect the characters to never take their heads off because it would ruin the fantasy.  You expect the set […]

5 Key Takeaways From NFT | LA

As we are planning out our next NFT conference visits, we’re looking back on some of the awesome events we’ve already attended this year. NFT LA was one of them. Thanks to the guys at Edge of NFT podcast for putting it on and getting so many great people and ideas together. There were booths, […]

Are You Playing Russian Roulette with your Messaging?

Do you ever get confused on sales calls because you feel like every prospect needs to hear something different in order to buy or engage? Do you ever find yourself doing that messaging dance, trying to find just the right thing to say to get someone to buy? If you feel like you’re playing musical […]

Make Marketing Fun Again

This one thing will make Marketing fun again. Marketing doesn’t have to be a chore.  Here at SuperBrand we used to have a hard time getting a consistent newsletter. It always felt like a supplemental activity that took us away from our real work. We all knew marketing and connecting with our audience was important, […]

Typography in the Wild!! Venice Beach Edition

Our fonts in the wild series is back!! We went scouting for our favorite logos and fonts on the now infamous Abbot Kinney in Venice Beach, California. We’ve seen Abbot Kinney’s come-up over the years and it’s been nothing less than extraordinary.  This little stretch of angled road used to be home to a dive […]

2022 is the year of having a point of view

Our job at SuperBrand is not to do what our clients ask us to do. Our job as brand strategists and designers is to lead our brands into new territories so that they can stand out, be unique and make an impact. If we just did what brands thought they needed, we wouldn’t be doing […]