FOSO – A Worse Pandemic is Here

You’ve heard of FOMO, but are you suffering from FOSO??

It’s here everyone, the next wave of the latest pandemic we call FOSO – Fear Of Standing Out.

It’s FOMO’s big brother and whether or not you know it, FOSO and it’s hurting you!

Almost everyone who’s ever started any kind of business has suffered from FOSO at least once. 

It’s the pandemic no one will ever talk about.

Pfizer won’t be coming up with a cure for this one. Johnson & Johnson will bury their heads in talcum powder. 

But that’s why we’re here. 

We’re working on the cure for FOSO by helping businesses, Web 3 projects and gaming companies communicate authentically, like the badasses they are. 

You see, when we – the collective we of entrepreneurs and creators – first get into creating a business or actually anything in the world, we generally look around us for what everyone else is doing to guide our way. 

We look at the biggest players for inspiration and try to copy what they’re doing. 

We use their ideas, we use their language…

Part of this makes perfect sense – if you’re speaking to an audience you recognize, you have to use words they already know. 

But most projects get caught up in “borrowing” rather than reinventing or reinterpreting. 

To connect with people, you must STAND OUT. 

You have to bring something new to the table that intrigues them. Something that surprises them. Something that scares them. It’s the only way to get attention in a sea of sameness. 

We don’t do what we do just for the paycheck. We do what we do because we want you to be successful. And we’ve learned that the best, quickest way to “make it” is to be unique and do something different. 

If this isn’t a wake-up call for you it should be. 


Be yourself. Take a risk. Have a point of view. Then put it out into the world and get noticed.

Simple, not easy. 

What’s more important to you? Fitting in? Or expressing yourself authentically?

If it’s the latter, how can we support you?

Are you ready to stand out?