What Opportunities Are You Missing Every Day?
Are you losing opportunities because you haven’t invested in your brand? In short - probably. You’re losing opportunities every day because…
Our Client Disappeared! Now What?
The client disappeared in the middle of a brand project. No email, no communication, just <poof> We had gone through their messaging…
Does Your Brand Have a ‘Genre’?
The idea of “genre” is something that’s come to us over the years, that’s so important to how we communicate, yet is totally underutilized in the…
Branding Is Also for B2Bs. Here’s Why!
We often cite examples of consumer brands when we talk about branding concepts. But the truth is, branding isn’t just for retail packaged…
The Difference Between a Brand Story and an Origin Story
Everyone wants a brand story. They do - trust us. We get asked for it all the time… “We need a brand story!” they’ll say. But very few people…
What We Learned at Token2049 in Singapore
Want to know how to stand out in an ocean of companies at the world’s largest Web3 conference?? It’s NOT easy… A few months back we went to…
The Industry Trap
Don’t fall into the trap of what’s expected in your industry What everyone else is doing - color, fonts, design As you might have noticed, we…
Your Style Sucks
Say the word “style” ten times fast and it absolutely loses all meaning. That’s partly because when we think about style, it can have so…
Risky Business
Rule for standing out: Take a Risk Today, to make an impact on people and stand out in their minds you have to do something that gets their…
Stand The F*** Out
So many “branding” companies pay lip service to “standing out”. We’ve seen it over and over on agency websites telling people how they’ll help…
Marketing is Bullsh*t
Marketing is bullsh*t. Here’s the truth - If you had a business that truly stood out and did things different you wouldn’t need…
FOSO – A Worse Pandemic is Here
You’ve heard of FOMO, but are you suffering from FOSO?? It’s here everyone, the next wave of the latest pandemic we call FOSO - Fear Of…
Who, What, How and Why
In order for a product to be considered great, it must create value for the consumer and have intriguing features. In order for a brand…
Branding in Three’s
Today we’re thinking about the number 3 and how we consistently use it to create the foundation for great branding. What’s so good about…
Turning adversity into opportunity
Over the years of building SuperBrand, we’re often faced with new challenges that shape the way our business operates. We want to share…
Have no FUD!! (fear, uncertainty and doubt)
Hey, SuperBranders! It’s no secret that we’ve been working with lots of Metaverse, Gaming and Web3 companies to help them build their brands…
This ONE thing is what it’s all about
The word 'brand' is in our name. But branding is not what it’s all about for us. 😉 Our work is about one thing and one thing only… Our work…
They’re paying for your expertise and leadership!
So, you’ve started working with a client… Everything starts out great… they love your past work, and they’re certain you’re the right partner…
Together toward our IMAGINED future
Web 3…it's here in a BIG way! 🌟 Last few months ago, the team went to DCentral and Consensus. We were soaked up the energy of new ideas,…
Stop trying to NOT be an artist
We don’t really want to talk about branding. We want to talk about art. Sure, it may not seem very businessy. You know what your parents…
Is indecision killing your brand?
More is lost from indecision than bad decisions… In branding, like in life, this is true most of the time. Why? Because in order to create a…
Branding IS sales
We’re always looking for ways to learn, grow and become better at what we do. Last week, we attended a sales training program that led to a ton…
Are you an over-communicator?
We can all agree that being communicative in your business is important. Keeping your clients and customers updated during your process makes…
Build your world and own it! What world are you living in?
Brand building is world building. When you create a brand, you’re actually building a world with its own set of rules, methods and ideologies.……
Finding the balance
Do you ever struggle with finding the right balance between bending to client requests, versus standing your ground on the creative and strategy…
5 Key Takeaways From NFT | LA
As we are planning out our next NFT conference visits, we’re looking back on some of the awesome events we’ve already attended this year. NFT LA…
Typography in the Wild – Psychedelic Edition
Welcome to another edition of Typography in the Wild! Today we’re looking at some cartoon/comix inspired brands we found on a walk around LA.…
NFTs and Branding
The thing about NFTs is this… It’s a fast moving market that’s brand new, with plenty of entrepreneurs successfully creating quick money. But…
When is the right time to brand
Isn’t it time?? It’s about damn time! What time is the right time to brand? Very few people ask this outright, but because we speak with so…
Get serious about your business
Are you being serious right now? 🤔 The other day we met with a business owner whose website, frankly, was a disaster. It was built using a…
Are You Playing Russian Roulette with your Messaging?
Do you ever get confused on sales calls because you feel like every prospect needs to hear something different in order to buy or engage? Do…
Make Marketing Fun Again
This one thing will make Marketing fun again. Marketing doesn’t have to be a chore. Here at SuperBrand we used to have a hard time…
Typography in the Wild!! Venice Beach Edition
Our fonts in the wild series is back!! We went scouting for our favorite logos and fonts on the now infamous Abbot Kinney in Venice Beach,…
5 Cultural Trends You ABSOLUTELY Can’t Ignore in 2022
As branding strategists we absolutely MUST pay attention to what’s going on in the world so that we know how to help our clients stand……
2022 is the year of having a point of view
Our job at SuperBrand is not to do what our clients ask us to do. Our job as brand strategists and designers is to lead our brands into new…
Typography in the Wild – NYC Edition
Some cities hide the good stuff for those in the know (LA, I’m talking to you!). But NY lays itself bare in front of anyone who takes the time…
You Should Be Branding!
I don’t want you to should all over yourself, but branding is not something you do once and forget about for 5 years... Smart entrepreneurs…
5 Fonts SOOO Bad, They’re Evil
Most fonts are not inherently evil... ? They were probably created with good intentions. But over time, they have crossed over to the dark…
T-Shirt Worthy! Brands We Love
Some people take wearing a branded product lightly - they’ll put on any brand and not think twice about it. As designers, artists and conscious…
DCentral Miami & Art Basel – 5 Key NFT Takeaways
In December, we had the opportunity to travel to Miami for DCentral conference... And it was amazing!! ? DCentral is a new NFT…
5 Band Logos We Absolutely Love
Band logos!! ? ...So many have stood the test of time - some have even transcended the bands they were designed to represent.? Here are 5…
Positioning statement one of the elements of brand strategy, YAY or NAY?
Positioning – the unsung hero of creating a brand that customers absolutely need and love. The thing that separates you from the competition.…
Forget Brand Archetypes! Try this…
Forget Brand Archetypes…Try This Let’s talk about brand archetypes! (And why we don’t use them.) You see, some shmo invented them…
The ROI of Brand Strategy
The ROI of a Brand Strategy Template The ROI of brand strategy you ask? The short answer: INFINITY. But that’s not why you’re here, is it? There…
Is it worth it to create a Brand Experience?
No matter how hard I try to help people understand, it feels like an uphill battle sometimes. Sure, it’s a battle I’m willing to fight, but it’s…
The Three Absolutely Unbreakable Rules of Great Branding
Do you know how many rules there are in branding? Three. Ok, actually there are thousands, but only three that if you break I will send Gino my…
What will you BECOME?
What will you BECOME? So this is a question I’ve been thinking about deeply over the last couple of weeks as I work on my new brand. Yes, Brand…
Your Online Story and The Line of Trust
So there’s something that’s been on my mind lately: Trust. Building trust as a business is exactly like building trust as person. It’s about…
Why Yellow Is By Far the Best Color For Your Logo
Yellow is an amazing color. First it’s the color of the sun - a color we associate with energy, daytime, vibrancy, heat. Van Gogh used yellow often…
Be Specific. Impact Lies in Concrete Language.
The theme for this week is concrete language - language that creates a very clear vision in your audience’s mind. Businesses - especially service…
Practice Creativity with These Book Recommendations
A friend asked me yesterday for some resources on creativity. He was looking to strengthen his own skills at creative problem solving at work.…
Creating Urgency by Tapping into your Audience’s Larger Vision
I think one of the problems I've noticed creatives run into when trying to sell their work or services is a lack of urgency on the part of their…
10x Creativity by Not Judging Your Own Ideas
Creativity can only exist in a judgement free environment. As soon as judgement takes hold, particularly from our own mind, creativity is stifled.…
Go from Reactive to Proactive and Write Your Own Future
Where do you see your business in 2 years? 5 Years? Where do you see your business in 10 years and what kind of lifestyle do you want to be living by…
Forget Content. Context Is How to Get People to Remember You
The human mind is a context machine; we think in context. Context is what allows our minds to make meaningful connections that persist. If you look…
Why I Spent Three Days Alone in the Wilderness
Last week I did my first solo trip into the wilderness for three days and in the process moved closer to a life dream. First let me begin by saying,…
The Power of Storytelling Beyond Sales
Every business or enterprise has a story and when told well, it's one of the most impactful ways to communicate your message. In business, we tell a…
Using Simple Ideals to Create Powerful Communication
I love the work of Jim Stengel, brand consultant, educator and former Global Marketing Director for Proctor & Gamble. In his book "Grow" Jim…
Just to Clarify, Branding is NOT Just Your Logo
I've had several conversations this week that have led to this post... It seems several people I've spoken to recently mistakenly equate branding…
A Small Step to Failure
We hear a lot these days about the idea of failing fast and often. And as long as you're able to learn from your failures it actually is a great…
It IS Important
I used to be very scared of making something "important" to me because I was scared of failing at it. I used to say "Money isn't important to me." or…
The Clarity of Purpose Brand Strategy…
Ok, so obviously there is incredible nuance to brand strategy, marketing and messaging. But sometimes the simplest approach is the most elegant. If I…
Go for No…
I don't remember where I heard this - But over the last few months I've had sales success using the motto, "Go for no." What's it mean? Glad you…
Being productive doesn’t mean being a machine…
I don’t like the word “productivity”- Not that I don’t like being productive, I do. But I’d love to challenge the notion that productivity is some…
Minimum Viable Product isn’t just for tech startups…
Yesterday a friend asked me for some advice. Upset by everything that’s going on with police shootings in the US, she wanted to encourage people to…
