Turning adversity into opportunity

Over the years of building SuperBrand, we’re often faced with new challenges that shape the way our business operates. We want to share…

Read More

Have no FUD!! (fear, uncertainty and doubt)

Hey, SuperBranders! It’s no secret that we’ve been working with lots of Metaverse, Gaming and Web3 companies to help them build their brands…

Read More

Together toward our IMAGINED future

Web 3…it's here in a BIG way! 🌟 Last few months ago, the team went to DCentral and Consensus. We were soaked up the energy of new ideas,…

Read More

Stop trying to NOT be an artist

We don’t really want to talk about branding. We want to talk about art. Sure, it may not seem very businessy. You know what your parents…

Read More

Is indecision killing your brand?

More is lost from indecision than bad decisions… In branding, like in life, this is true most of the time. Why? Because in order to create a…

Read More

Branding IS sales

We’re always looking for ways to learn, grow and become better at what we do. Last week, we attended a sales training program that led to a ton…

Read More

Are you an over-communicator?

We can all agree that being communicative in your business is important. Keeping your clients and customers updated during your process makes…

Read More

Build your world and own it! What world are you living in?

Brand building is world building. When you create a brand, you’re actually building a world with its own set of rules, methods and ideologies.……

Read More

Finding the balance

Do you ever struggle with finding the right balance between bending to client requests, versus standing your ground on the creative and strategy…

Read More

5 Key Takeaways From NFT | LA

As we are planning out our next NFT conference visits, we’re looking back on some of the awesome events we’ve already attended this year. NFT LA…

Read More

Typography in the Wild – Psychedelic Edition

Welcome to another edition of Typography in the Wild! Today we’re looking at some cartoon/comix inspired brands we found on a walk around LA.…

Read More

NFTs and Branding

The thing about NFTs is this… It’s a fast moving market that’s brand new, with plenty of entrepreneurs successfully creating quick money. But…

Read More

When is the right time to brand

Isn’t it time?? It’s about damn time! What time is the right time to brand? Very few people ask this outright, but because we speak with so…

Read More

Get serious about your business

Are you being serious right now? 🤔 The other day we met with a business owner whose website, frankly, was a disaster. It was built using a…

Read More

Are You Playing Russian Roulette with your Messaging?

Do you ever get confused on sales calls because you feel like every prospect needs to hear something different in order to buy or engage? Do…

Read More

Make Marketing Fun Again

This one thing will make Marketing fun again. Marketing doesn’t have to be a chore.  Here at SuperBrand we used to have a hard time…

Read More

Typography in the Wild!! Venice Beach Edition

Our fonts in the wild series is back!! We went scouting for our favorite logos and fonts on the now infamous Abbot Kinney in Venice Beach,…

Read More

5 Cultural Trends You ABSOLUTELY Can’t Ignore in 2022

As branding strategists we absolutely MUST pay attention to what’s going on in the world so that we know how to help our clients stand……

Read More

2022 is the year of having a point of view

Our job at SuperBrand is not to do what our clients ask us to do. Our job as brand strategists and designers is to lead our brands into new…

Read More

Typography in the Wild – NYC Edition

Some cities hide the good stuff for those in the know (LA, I’m talking to you!). But NY lays itself bare in front of anyone who takes the time…

Read More

You Should Be Branding!

I don’t want you to should all over yourself, but branding is not something you do once and forget about for 5 years... Smart entrepreneurs…

Read More

5 Fonts SOOO Bad, They’re Evil

Most fonts are not inherently evil... ? They were probably created with good intentions. But over time, they have crossed over to the dark…

Read More

T-Shirt Worthy! Brands We Love

Some people take wearing a branded product lightly - they’ll put on any brand and not think twice about it. As designers, artists and conscious…

Read More

DCentral Miami & Art Basel – 5 Key NFT Takeaways

In December, we had the opportunity to travel to Miami for DCentral conference... And it was amazing!! ? DCentral is a new NFT…

Read More

5 Band Logos We Absolutely Love

Band logos!! ? ...So many have stood the test of time - some have even transcended the bands they were designed to represent.? Here are 5…

Read More

Positioning statement one of the elements of brand strategy, YAY or NAY?

Positioning – the unsung hero of creating a brand that customers absolutely need and love. The thing that separates you from the competition.…

Read More

Forget Brand Archetypes! Try this…

Forget Brand Archetypes…Try This Let’s talk about brand archetypes! (And why we don’t use them.) You see, some shmo invented them…

Read More

The ROI of Brand Strategy

The ROI of a Brand Strategy Template The ROI of brand strategy you ask? The short answer: INFINITY. But that’s not why you’re here, is it? There…

Read More

Is it worth it to create a Brand Experience?

No matter how hard I try to help people understand, it feels like an uphill battle sometimes. Sure, it’s a battle I’m willing to fight, but it’s…

Read More

The Three Absolutely Unbreakable Rules of Great Branding

Do you know how many rules there are in branding? Three. Ok, actually there are thousands, but only three that if you break I will send Gino my…

Read More

What will you BECOME?

What will you BECOME? So this is a question I’ve been thinking about deeply over the last couple of weeks as I work on my new brand. Yes, Brand…

Read More

Your Online Story and The Line of Trust

So there’s something that’s been on my mind lately: Trust. Building trust as a business is exactly like building trust as person. It’s about…

Read More

Why Yellow Is By Far the Best Color For Your Logo

Yellow is an amazing color. First it’s the color of the sun - a color we associate with energy, daytime, vibrancy, heat. Van Gogh used yellow often…

Read More

Be Specific. Impact Lies in Concrete Language.

The theme for this week is concrete language - language that creates a very clear vision in your audience’s mind. Businesses - especially service…

Read More

Practice Creativity with These Book Recommendations

A friend asked me yesterday for some resources on creativity. He was looking to strengthen his own skills at creative problem solving at work.…

Read More

Creating Urgency by Tapping into your Audience’s Larger Vision

I think one of the problems I've noticed creatives run into when trying to sell their work or services is a lack of urgency on the part of their…

Read More

10x Creativity by Not Judging Your Own Ideas

Creativity can only exist in a judgement free environment. As soon as judgement takes hold, particularly from our own mind, creativity is stifled.…

Read More

Go from Reactive to Proactive and Write Your Own Future

Where do you see your business in 2 years? 5 Years? Where do you see your business in 10 years and what kind of lifestyle do you want to be living by…

Read More

Forget Content. Context Is How to Get People to Remember You

The human mind is a context machine; we think in context. Context is what allows our minds to make meaningful connections that persist. If you look…

Read More

Why I Spent Three Days Alone in the Wilderness

Last week I did my first solo trip into the wilderness for three days and in the process moved closer to a life dream. First let me begin by saying,…

Read More

The Power of Storytelling Beyond Sales

Every business or enterprise has a story and when told well, it's one of the most impactful ways to communicate your message. In business, we tell a…

Read More

Using Simple Ideals to Create Powerful Communication

I love the work of Jim Stengel, brand consultant, educator and former Global Marketing Director for Proctor & Gamble. In his book "Grow" Jim…

Read More

Just to Clarify, Branding is NOT Just Your Logo

I've had several conversations this week that have led to this post... It seems several people I've spoken to recently mistakenly equate branding…

Read More

A Small Step to Failure

We hear a lot these days about the idea of failing fast and often. And as long as you're able to learn from your failures it actually is a great…

Read More

It IS Important

I used to be very scared of making something "important" to me because I was scared of failing at it. I used to say "Money isn't important to me." or…

Read More

The Clarity of Purpose Brand Strategy…

Ok, so obviously there is incredible nuance to brand strategy, marketing and messaging. But sometimes the simplest approach is the most elegant. If I…

Read More

Go for No…

I don't remember where I heard this - But over the last few months I've had sales success using the motto, "Go for no." What's it mean? Glad you…

Read More

Being productive doesn’t mean being a machine…

I don’t like the word “productivity”- Not that I don’t like being productive, I do. But I’d love to challenge the notion that productivity is some…

Read More

Minimum Viable Product isn’t just for tech startups…

Yesterday a friend asked me for some advice. Upset by everything that’s going on with police shootings in the US, she wanted to encourage people to…

Read More