The Power of Storytelling Beyond Sales

Every business or enterprise has a story and when told well, it’s one of the most impactful ways to communicate your message.

In business, we tell a story in our bio page on our site. We tell a story when we do case studies. We tell a story on our blog or when we’re across the table from a potential partner or customer.

But did you know that stories can also heal? It’s been found that armed forces veterans use storytelling to help themselves heal from PTSD and other emotional wounds.

If you think about it, it makes sense. Humans are social creatures. We feed off each others’ energy so when we feel heard, or accepted, we feel loved. We feel connected.

Storytelling is incredibly powerful. Knowing just how powerful it is makes me want to really dig into it more and practice storytelling not only about my business, but also about my life to connect with people I love or want to get to know. It’s something I don’t do enough of.

I just told a story recently in front of a group of entrepreneurs. Immediately afterwards I felt much more connected to this group than before and I bet they felt the same way toward me. Are they more likely to want to work with me? Probably…

One of the most successful people I know is also one of the best storytellers I know. Is that a coincidence? I don’t think so.

How can you use storytelling to create more impact in your communication?