Typography in the Wild – Psychedelic Edition
Welcome to another edition of Typography in the Wild!
Today we’re looking at some cartoon/comix inspired brands we found on a walk around LA.
From Venice, to Santa Monica to Downtown LA… Stores are full of cool brands – some local, some not… but what brings these brands together is a fun, psychedelic, illustrative design style we freakin’ love.
Could it be because digital has been so strong the last few years, that crude hand drawn styles feel more fresh now? It seems the combination of traditional art with digital is bridging two worlds and we are here for it!
Culture Pop
We love this fun retro style design. The typography feels both modern and vintage at the same time. And the integration of the orange and mango in the word “pop” gives the design life. Even on a shelf full of cool can designs, the simple colors and hand drawn illustrations really stand out.
Food Fight
Who doesn’t love melty, colorful, psychedelic art?? We definitely do. This design reminds of underground comics and of course, one of our fave artists, Peter Max. The hand drawn bubble letters make this design super accessible and low key while still fun and attractive.
Bachan’s Japanese Barbecue Sauce
So simple, so clean, and super cute…We love the little sushi chef octopus that changes from bottle to bottle. We’re sold on this sauce big time thanks to this super cool branding.
Day Tiger
Third eyes, rainbows and psychedelic mountains make this design stand out for us. It reminds us of a Japanese psychedelic artist named Keiichi Tanami. Check out his work – still incredibly cool after all these years.
Seattle Chocolate
Groovy, funky and fun characters. This one reminds us of an Adult Swim show. The characters are unique and artsy and it just feels like sunshine. Sometimes getting literal with a concept is a great idea.
Toodaloo
Everything about this works for us…Quirky, hand drawn font, gradient sparkles and simple line art make us want to dig into this bag of trail mix. Again, the underground comix vibe is strong with this one…
Well that’s it for this edition of Typography in the Wild… send in some trends you’re into these days and maybe we’ll feature them in the next edition.
Cheers to hand drawn, colorful packaging that lights up our day!
More from the Blog...
February 27, 2023
What Opportunities Are You Missing Every Day?
February 23, 2023
Our Client Disappeared! Now What?
February 23, 2023
Does Your Brand Have a ‘Genre’?
February 23, 2023
Branding Is Also for B2Bs. Here’s Why!
November 30, 2022
The Difference Between a Brand Story and an Origin Story
November 25, 2022
What We Learned at Token2049 in Singapore
November 21, 2022
The Industry Trap
November 17, 2022
Your Style Sucks
November 14, 2022
Risky Business
November 10, 2022
Stand The F*** Out
October 14, 2022
Marketing is Bullsh*t
October 7, 2022
FOSO – A Worse Pandemic is Here
October 4, 2022
Who, What, How and Why
September 30, 2022
Branding in Three’s
September 26, 2022
Turning adversity into opportunity
September 22, 2022
Have no FUD!! (fear, uncertainty and doubt)
September 19, 2022
This ONE thing is what it’s all about
September 14, 2022
They’re paying for your expertise and leadership!
September 10, 2022
Together toward our IMAGINED future
September 6, 2022
Stop trying to NOT be an artist
September 2, 2022
Is indecision killing your brand?
August 30, 2022
Branding IS sales
August 26, 2022
Are you an over-communicator?
August 19, 2022
Build your world and own it! What world are you living in?
August 17, 2022
Finding the balance
August 10, 2022
5 Key Takeaways From NFT | LA
June 24, 2022
NFTs and Branding
June 24, 2022
When is the right time to brand
June 24, 2022
Get serious about your business
June 24, 2022
Make Marketing Fun Again
March 8, 2022
Typography in the Wild!! Venice Beach Edition
January 31, 2022
2022 is the year of having a point of view
January 22, 2022
Typography in the Wild – NYC Edition
January 22, 2022
You Should Be Branding!
January 22, 2022
5 Fonts SOOO Bad, They’re Evil
January 22, 2022
T-Shirt Worthy! Brands We Love
January 22, 2022
DCentral Miami & Art Basel – 5 Key NFT Takeaways
January 6, 2022
5 Band Logos We Absolutely Love
May 26, 2020
Forget Brand Archetypes! Try this…
May 26, 2020
The ROI of Brand Strategy
September 4, 2019
Is it worth it to create a Brand Experience?
August 9, 2019
The Three Absolutely Unbreakable Rules of Great Branding
July 4, 2019
What will you BECOME?
May 1, 2019
Your Online Story and The Line of Trust
December 6, 2018
Why Yellow Is By Far the Best Color For Your Logo
December 4, 2018
Be Specific. Impact Lies in Concrete Language.
November 28, 2018
Practice Creativity with These Book Recommendations
February 19, 2018
10x Creativity by Not Judging Your Own Ideas
October 31, 2017
Go from Reactive to Proactive and Write Your Own Future
October 24, 2017
Forget Content. Context Is How to Get People to Remember You
October 3, 2017
Why I Spent Three Days Alone in the Wilderness
June 13, 2017
The Power of Storytelling Beyond Sales
May 23, 2017
Just to Clarify, Branding is NOT Just Your Logo
May 17, 2017
A Small Step to Failure
May 7, 2017
It IS Important
May 6, 2017
The Clarity of Purpose Brand Strategy…
May 4, 2017
Go for No…
November 14, 2016
Being productive doesn’t mean being a machine…
November 14, 2016