[vc_row][vc_column width=”1/1″][vc_column_text] Forget Brand Archetypes…Try This Let’s talk about brand archetypes! (And why we don’t use them.) You see, some shmo invented them at some
[vc_row][vc_column width=”1/1″][vc_column_text] The ROI of a Brand Strategy Template The ROI of brand strategy you ask? The short answer: INFINITY. But that’s not why you’re
No matter how hard I try to help people understand, it feels like an uphill battle sometimes. Sure, it’s a battle I’m willing to fight,
Do you know how many rules there are in branding? Three. Ok, actually there are thousands, but only three that if you break I will
What will you BECOME? So this is a question I’ve been thinking about deeply over the last couple of weeks as I work on my
So there’s something that’s been on my mind lately: Trust. Building trust as a business is exactly like building trust as person. It’s about consistency
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