Articles

The Industry Trap

Don’t fall into the trap of what’s expected in your industry What everyone else is doing – color, fonts, design As you might have noticed,

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Your Style Sucks

Say the word “style” ten times fast and it absolutely loses all meaning.  That’s partly because when we think about style, it can have so

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Risky Business

Rule for standing out: Take a Risk Today, to make an impact on people and stand out in their minds you have to do something

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Stand The F*** Out

So many “branding” companies pay lip service to “standing out”. We’ve seen it over and over on agency websites telling people how they’ll help them

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Marketing is Bullsh*t

Marketing is bullsh*t.  Here’s the truth – If you had a business that truly stood out and did things different you wouldn’t need marketing.  If

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