Forget Content. Context Is How to Get People to Remember You
The human mind is a context machine; we think in context. Context is what allows our minds to make meaningful connections that persist. If you
The human mind is a context machine; we think in context. Context is what allows our minds to make meaningful connections that persist. If you
Last week I did my first solo trip into the wilderness for three days and in the process moved closer to a life dream. First
Every business or enterprise has a story and when told well, it’s one of the most impactful ways to communicate your message. In business, we
I love the work of Jim Stengel, brand consultant, educator and former Global Marketing Director for Proctor & Gamble. In his book “Grow“ Jim talks about his
I’ve had several conversations this week that have led to this post… It seems several people I’ve spoken to recently mistakenly equate branding with visual identity.
We hear a lot these days about the idea of failing fast and often. And as long as you’re able to learn from your failures it
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