The Clarity of Purpose Brand Strategy…
Ok, so obviously there is incredible nuance to brand strategy, marketing and messaging. But sometimes the simplest approach is the most elegant. If I can recommend one thing that’s guaranteed to work in helping you get your message out it’s this: Clarify your purpose. Clarify for yourself first and foremost. Then get clear on how your […]
Go for No…
I don’t remember where I heard this – But over the last few months I’ve had sales success using the motto, “Go for no.” What’s it mean? Glad you asked. “Go for No” means going out to sell your product or service and trying to rack up as many “no”s as you can. Instead of […]
Being productive doesn’t mean being a machine…
I don’t like the word “productivity”- Not that I don’t like being productive, I do. But I’d love to challenge the notion that productivity is some innate virtue. As computers get faster and the economy more and more global, we are being asked to produce more and more to compete with machines, and workers in developing economies. And the value of […]
Minimum Viable Product isn’t just for tech startups…
Yesterday a friend asked me for some advice. Upset by everything that’s going on with police shootings in the US, she wanted to encourage people to take responsibility for the situation as a way of helping us all as a nation deal with the matter. Her vision was to create a platform to inform people […]
