Creating Urgency by Tapping into your Audience’s Larger Vision
I think one of the problems I’ve noticed creatives run into when trying to sell their work or services is a lack of urgency on the part of their customer or client. Creative work often seems nice to have but not critical. As creatives, founders and entrepreneurs we know the value we bring […]
10x Creativity by Not Judging Your Own Ideas
Creativity can only exist in a judgement free environment. As soon as judgement takes hold, particularly from our own mind, creativity is stifled. Yesterday I was driving down a random street in LA and noticed the trees growing from little dirt patches dotting the sidewalk. I thought to myself that a tree is the ultimate […]
Go from Reactive to Proactive and Write Your Own Future
Where do you see your business in 2 years? 5 Years? Where do you see your business in 10 years and what kind of lifestyle do you want to be living by then? Are you still sitting at the computer answering client requests? Are you traveling the world? Are you just coming in for meetings […]
Forget Content. Context Is How to Get People to Remember You
The human mind is a context machine; we think in context. Context is what allows our minds to make meaningful connections that persist. If you look at memory champions, the way they remember long strings of numbers is by placing them into a context. That’s because our brain was originally designed to map out the […]
Why I Spent Three Days Alone in the Wilderness
Last week I did my first solo trip into the wilderness for three days and in the process moved closer to a life dream. First let me begin by saying, that this was not only the first time I’ve gone into the wilderness alone, it was the first time I’d gone backpacking EVER! But a […]
The Power of Storytelling Beyond Sales
Every business or enterprise has a story and when told well, it’s one of the most impactful ways to communicate your message. In business, we tell a story in our bio page on our site. We tell a story when we do case studies. We tell a story on our blog or when we’re across […]
Using Simple Ideals to Create Powerful Communication
I love the work of Jim Stengel, brand consultant, educator and former Global Marketing Director for Proctor & Gamble. In his book “Grow“ Jim talks about his findings that the fastest growing companies over the last several decades have been companies who at their core have a single ideal that drives everything they do. This ideal, which is […]
Just to Clarify, Branding is NOT Just Your Logo
I’ve had several conversations this week that have led to this post… It seems several people I’ve spoken to recently mistakenly equate branding with visual identity. The two are not interchangeable. Branding is the entirety of your customer experience. Any contact you have with a client that is repeatable or consistent is a part of that […]
A Small Step to Failure
We hear a lot these days about the idea of failing fast and often. And as long as you’re able to learn from your failures it actually is a great recipe for success. But the concept is thrown around as if it’s really easy to do and the fact is, we all have a natural aversion […]
It IS Important
I used to be very scared of making something “important” to me because I was scared of failing at it. I used to say “Money isn’t important to me.” or “What people think of me isn’t important to me.” The reason I used to say these things is because I was scared to put in […]
