This ONE thing is what it’s all about

The word ‘brand’ is in our name. But branding is not what it’s all about for us. 😉 Our work is about one thing and one thing only… Our work is about success. But what does success actually mean? To us…✔️Success means achieving personal and business goals.✔️Success means making work meaningful.✔️Success means creating a life […]

5 Key Takeaways From NFT | LA

As we are planning out our next NFT conference visits, we’re looking back on some of the awesome events we’ve already attended this year. NFT LA was one of them. Thanks to the guys at Edge of NFT podcast for putting it on and getting so many great people and ideas together. There were booths, […]

NFTs and Branding

The thing about NFTs is this… It’s a fast moving market that’s brand new, with plenty of entrepreneurs successfully creating quick money. But creative projects that last, often take quite a bit of time to develop and grow.  Moving fast is a huge asset. But how do you move fast and build a lasting brand? […]

Typography in the Wild!! Venice Beach Edition

Our fonts in the wild series is back!! We went scouting for our favorite logos and fonts on the now infamous Abbot Kinney in Venice Beach, California. We’ve seen Abbot Kinney’s come-up over the years and it’s been nothing less than extraordinary.  This little stretch of angled road used to be home to a dive […]

Positioning statement one of the elements of brand strategy, YAY or NAY?

[vc_row][vc_column width=”1/1″][vc_column_text] Positioning – the unsung hero of creating a brand that customers absolutely need and love. The thing that separates you from the competition. The thing that informs your audience what place you will occupy in their minds. Positioning tells people how they should feel about you and it can be the difference between […]

The ROI of Brand Strategy

[vc_row][vc_column width=”1/1″][vc_column_text] The ROI of a Brand Strategy Template The ROI of brand strategy you ask? The short answer: INFINITY. But that’s not why you’re here, is it? There are lots of articles touting the ROI of brand strategy. They all do some sort of mathematical gymnastics trying to contort their elegant model into a […]

Be Specific. Impact Lies in Concrete Language.

The theme for this week is concrete language – language that creates a very clear vision in your audience’s mind. Businesses – especially service businesses – tend to use vague language when describing their business often because they want to make sure they cover all potential customers and markets. The truth is (and this is […]

Go from Reactive to Proactive and Write Your Own Future

Where do you see your business in 2 years? 5 Years? Where do you see your business in 10 years and what kind of lifestyle do you want to be living by then? Are you still sitting at the computer answering client requests? Are you traveling the world? Are you just coming in for meetings […]

Why I Spent Three Days Alone in the Wilderness

Last week I did my first solo trip into the wilderness for three days and in the process moved closer to a life dream. First let me begin by saying, that this was not only the first time I’ve gone into the wilderness alone, it was the first time I’d gone backpacking EVER! But a […]