Are You Playing Russian Roulette with your Messaging?
Do you ever get confused on sales calls because you feel like every prospect needs to hear something different in order to buy or engage? Do you ever find yourself doing that messaging dance, trying to find just the right thing to say to get someone to buy? If you feel like you’re playing musical […]
Make Marketing Fun Again
This one thing will make Marketing fun again. Marketing doesn’t have to be a chore. Here at SuperBrand we used to have a hard time getting a consistent newsletter. It always felt like a supplemental activity that took us away from our real work. We all knew marketing and connecting with our audience was important, […]
Typography in the Wild!! Venice Beach Edition
Our fonts in the wild series is back!! We went scouting for our favorite logos and fonts on the now infamous Abbot Kinney in Venice Beach, California. We’ve seen Abbot Kinney’s come-up over the years and it’s been nothing less than extraordinary. This little stretch of angled road used to be home to a dive […]
5 Cultural Trends You ABSOLUTELY Can’t Ignore in 2022
As branding strategists we absolutely MUST pay attention to what’s going on in the world so that we know how to help our clients stand out. That means lots of research, reading and time spent on Google news feeds. This week the team got together to discuss the latest trends and here’s what we believe […]
2022 is the year of having a point of view
Our job at SuperBrand is not to do what our clients ask us to do. Our job as brand strategists and designers is to lead our brands into new territories so that they can stand out, be unique and make an impact. If we just did what brands thought they needed, we wouldn’t be doing […]
Typography in the Wild – NYC Edition
Some cities hide the good stuff for those in the know (LA, I’m talking to you!). But NY lays itself bare in front of anyone who takes the time to look. ? One of the things I love looking at in NY is the graphics. From posters, to shop signs, stickers, museum exhibitions – graphics and […]
You Should Be Branding!
I don’t want you to should all over yourself, but branding is not something you do once and forget about for 5 years… Smart entrepreneurs understand that revisiting their brand and their messaging needs to happen every year. ? That doesn’t mean you need to build a new website every year. But, if you’re not assessing […]
5 Fonts SOOO Bad, They’re Evil
Most fonts are not inherently evil… ? They were probably created with good intentions. But over time, they have crossed over to the dark side, and for us designers, they stare at us menacingly from the pages of WordPress templates, websites, billboards, and business cards… When we see these fonts we cringe. Sometimes we gag. […]
T-Shirt Worthy! Brands We Love
Some people take wearing a branded product lightly – they’ll put on any brand and not think twice about it. As designers, artists and conscious consumers who have opinions on branding and companies and their effect on the world, we can’t just wear any old brand on our clothes… We wear brands we actually have […]
DCentral Miami & Art Basel – 5 Key NFT Takeaways
In December, we had the opportunity to travel to Miami for DCentral conference… And it was amazing!! ? DCentral is a new NFT and DeFi conference focused on building community and decentralizing NFTs. And Art Basel is one of the biggest international art fairs of the year. NFTs were all the rage both in the tech space […]
